The situation

Central message: deliver the message of HBO's added values to our viewers. No ads on the screen and further infos available of our movies and services on our website. These campaign still runs on-air only

Objectives and target group

Our subs.

The strategy

That is the first teasing part of the bigger "our values, our services" campaign. (NoAd, Dolby 5.1, new web portal,HBO GO,HBO HOD) Later the campaign will use other platforms.

Execution and implementaion

We offer premium category product and services. Ads kill movies, we do not! Our new web portal offers extra benefits to our viewers. In the further steps of the campaign new web portal will be crosspromoted heavily on air and print.

The budget

yes it was.

The measurement

all values of our's were sold by using movies. What else?