No Ad and HBO.eu
Central message: deliver the message of HBO's added values to our viewers. No ads on the screen and further infos available of our movies and services on our website. These campaign still runs on-air only
Objectives and target group
That is the first teasing part of the bigger "our values, our services" campaign. (NoAd, Dolby 5.1, new web portal,HBO GO,HBO HOD) Later the campaign will use other platforms.
Execution and implementaion
We offer premium category product and services. Ads kill movies, we do not! Our new web portal offers extra benefits to our viewers. In the further steps of the campaign new web portal will be crosspromoted heavily on air and print.
yes it was.
all values of our's were sold by using movies. What else?