CAP 2013 ENTRY CATEGORIES
This year, we’ve expanded our entry categories in order to make CAP more challenging and engaging than ever before! Please review the four categories below and select the one that best fits your business case. Each entry should be submitted in one category only. (For multiple entries, please refer to our CAP Guidelines and Entry Form.)
1. Competitive Campaigning: The first category is for cases that achieved significant success and helped to retain customers or gain new ones. This category counts for competitive businesses on the consumer market. Whether it’s a single campaign with single medium use or a fully integrated sales campaign or marketing campaign to build a category, Competitive Campaigning is about marketing and communications in a highly competitive market where effective business results matter.
2. Brand Building: The second category is for cases of brand building. Brand introductions, positioning and (re)branding, corporate campaigns or brand activation: all are requested to be admitted.
3. Business 2 Business: The third category is for cases that demonstrate an activity focusing on targeting business customers, be it to drive awareness or direct response. Any campaigns that reached small or medium size business customers should fall under this category.
Note: If you need help deciding which category is most suitable for your business case, please feel free to email us at firstname.lastname@example.org or call Audrey Hoffmann at + 36 1 475-1242.
We look forward to receiving your entries.
Good luck and see you in Barcelona!