Entry Form

CAP 2013 ENTRY FORM

Thank you for participating in our seventh annual Creative Awards Program!

This year, our judges will evaluate and award the best cases of marketing activities or communications that have clearly contributed to effective consumer business growth – or keeping position in a very competitive environment (Competitive Campaigns), significant and unique branding (Brand Building) or strong business development in a B2B market. Please present your case with a well-defined description of your business challenge, tactics used and results, supported by any proprietary or third party data. The more specific the information you provide, the better our judges will be able to evaluate your entry.

Please fill out the entry form below and then click “send” to submit it online. You may edit your information at any time, up until the 15 June deadline.


ENTRY CATEGORIES (select one only per campaign):	Competitive Campaigning
	Brand Building
	Business to Business

CAMPAIGN TITLE:
COMPANY NAME:

ADDITIONAL CONTACT INFORMATION:
COMPANY MAILING ADDRESS:
COMPANY INVOICE ADDRESS:
NAME (person submitting entry):
PHONE:
E-MAIL:

Please describe the details of your business case in the text boxes below:

1. The situation

Clearly describe the business issue, marketing or communication challenge. Include an explanation of the underlying cause or likely consequence of the situation. Example: “low awareness” would not sufficiently explain a marketing challenge. “Low awareness leading to declining viewership” would be a more informative description.

Hint: Consider the business environment at that time: what happened or was going on that either created an opportunity or that may have had a negative impact on the business or brand? What did the brand stand to lose? What changes in the industry or with competitors did the business want to take advantage of?

Please complete this section by stating the objective in one concise sentence.

2. Objectives and target group

Briefly but concise describe the objectives of the campaign and the target group including how their perceptions, attitudes or behaviours changed as a result of your marketing activity or communications. Judges will need to see a concise description that includes more than demographic details.

Consider why this target group thinks and behaves the way they do: what new needs or desires did they express? What was the single most important aspect of their behaviour that your marketing or communications needed to address?

3. The strategy

Provide details of the plan developed to address the situation. Include, if possible, an explanation of how the plan was conceived and why it was believed it would succeed. Judges will need to understand the thinking behind why this plan was chosen as the best strategy.

Hint: Think about the benefits of the new launch or re-launch: were there any value-added features that worked to make this the most effective strategy? Did your plan focus on a unique opportunity that led to measurable results? How did this strategy address the audience’s perceptions, attitudes or behaviours?

4. Execution and implementation

Provide details about the execution and delivery of your strategy. Judges will be looking to see how the situation, business objectives and target group were specifically addressed by your plan.

5. The budget

Financial pressures are always a reality. In these times especially, it is important to recognize how thorough analysis, strong problem solving and the clever use of resources contributed to making the plan succeed. Please provide budgetary details in your case, as our judges will need to see how available resources were most effectively used.

Hint: Consider what resources (i.e., money, manpower, technology) were used: how did these compare with those available in the past and with what the competition had to work with?

6. The measurement

Provide details about how your strategy and implementation worked together to redress the situation. Judges will need to see cases supported by concrete results, ideally using the same parameters applied earlier when describing the situation and objective. Example: if “declining viewership” was the marketing challenge or underlying cause, explain how viewership improved.

Hint: Consider the objective: how did you know it was achieved or the business situation was resolved?

7. Participants

Please list the names of the client and agency principals involved in your business case.

	First Name	Last Name
1.
2.
3.

9. Entry Fees & Discounts

This year, we will continue our efforts to encourage more submissions by offering a special discount to participants who submit over three entries. See chart below for details.

	NON-DISCOUNTED OPTION Up to three entries	DISCOUNTED OPTION From the forth entry
REGULAR ENTRY FEE Deadline 15 June 2013	250 EUR / Entry	200 EUR / Entry

Please note: Entry fees must be paid online using a major credit card. Once your payment is complete, you may upload and submit your entry form online. (See Online Entry Submissions below for details.)

Invoices will be sent after entry forms and payments are received.

9. Online Entry Submissions

Step 1.	Complete your entry form and pay the entry fee online using a major credit card.
Step 2.	After submitting your entry form, we will send you an e-mail to the address you provided with your user name and password for uploading your supporting materials.
Step 3.	Login to www.ctamecap.com and go to UPLOAD CAMPAIGN MATERIALS where you can upload all your materials as soon as your entry fee has been processed. (Note: you may upload up to 5 different elements per business case.)

10. Questions?

If you have any questions about your entry form, please email us at creativeawards@ctameurope.com or call Audrey Hoffmann at + 36 1 475-1242.

We look forward to receiving your entries. Good luck and see you in Barcelona!