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Entry Evaluation

Entry Evaluation

A. How Are Entries Judged?

All entries will be judged by a committee of leading cable marketing professionals who have achieved the Director level or higher, and have at least five years of cable marketing or agency / media expertise. Our judges serve by invitation-only and are drawn from three industry sectors:

  1. Cable industry
  2. Creative Agency
  3. Xtreme (Media Agency)


B. Judging criteria

Each entry is judged by a standard of excellence, rather than against other entries. CAP is not a “best of” competition and winning entries must meet or exceed a predetermined score set by CTAM Europe’s Creative Award Committee. Entries are evaluated equally on the following criteria:

  • Objectives, Strategy, & Core Message – What objectives did this campaign accomplish? What was the marketing strategy? What was the central message communicated?
  • Target Audience – Describe the campaign’s primary audience, why this group was chosen, and how the communication focused on them.
  • Media Choice & Usage – Which media was used and why? How did this tactic resonate with the target audience, core message and brand / product / service offer?
  • Brand / Product / Service Offer – Which brand, product or service did this campaign promote? Why was it chosen? How did this campaign support the offer?
  • Consistency – Was this campaign consistent with the marketing objectives? How did it relate to previous advertising or promotion activities?
  • Creative Excellence – Which specific aspects of this campaign demonstrate creative excellence?
  • Results – Briefly explain why this campaign succeeded in achieving your objectives.


C. Scoring


CAP judges use a scoring grid developed by CTAM Europe’s Creative Award Committee to evaluate Creative Award entries, based on the above judging criteria.


D. Awards

  1. If your entry is a finalist, you will be notified via e-mail by mid-September.
  2. All award winners will be announced on 24 September at CTAM Europe’s Creative Awards Ceremony during EuroSummit ’09 in Lisbon.
  3. Bronze, Silver, and Gold Creative Awards will be distributed in both divisions in all 4 entry categories, totaling 24 awards.
  4. Additional awards may be ordered for team members for 60 EUR per award. Please contact: creativeawards@ctameurope.com to place additional orders.