Entry Guidelines

 

CAP 2013 ENTRY GUIDELINES

We’ve made some exciting changes to CAP!

 

 

This year, we’ve taken our awards program a step beyond creative excellence, and made it more challenging and engaging for participants than ever before! Recognizing crucial business trends, industry needs and feedback from members, CAP ‘13 will focus on marketing activities and communications that best build and sustain strong business and/or  brands.

 

 

We’ve added several important features to this year’s program: 

 

•    The program is open to all industry players, including platforms, content providers and technology companies

•    Brand new entry categories

• No separate divisions

•    Single campaigns can compete as well

We welcome any questions you may have about these changes. If you need help deciding which category is most suitable for the case you’d like to submit, or would like more clarification about this year’s judging process, please feel free to contact us.

 

Note: the categories have been redesigned to be very competitive and the entry form is comprehensive. Please allow sufficient time to complete it thoroughly. The more details you can provide about your business case, the better our judges will be able to evaluate it. 

In addition, we strongly recommend that a colleague very familiar with your case completes the entry form. Forms not filled out correctly or which lack in detail or clarity, will be rejected. A potential award winner could lose out!! 

The following guidelines should answer most of your questions about this year’s competition.

1. Entering

Complete the CAP 2013 Entry Form on our website

www.ctamecap.com and submit it online.

2.  Eligibility 

Cable operators, network & content providers and industry suppliers are welcome to enter CAP 2013. A CTAM Europe membership is not required to submit an entry. 

 

3. Entry Categories  

 There are three categories to choose from, which apply to all divisions. Entrants select one category for each business case they submit  

 

a. Competitive Campaigning

b. Brand Building

c. Business to Business

5.   Submission Rules

Entries must include only current marketing and communication materials used between 15 June 2012 and 15 June 2013. Entries must also meet the following requirements: 

 

1. Deadline: Entry forms and all supporting materials must be submitted no later than 15 June 2013. Any materials submitted after the deadline cannot be accepted for this year’s CAP competition.
2. One Category Only: Each entry should be submitted in one category only.To avoid duplication, please include contact information (i.e., name of the person submitting entry) on your entry form.
3. Agency Entries: Agencies may submit business cases on behalf of their clients, however their entries will be registered under their clients’ company names.

6. Entry Fees & Discounts

This year, we will continue our efforts to encourage more submissions by offering a special discount to participants who submit over three entries. See chart below for details.

	NON-DISCOUNTED OPTION Up to three entries	DISCOUNTED OPTION    From the 4th entry
ENTRY FEE Deadline 15 June 2013	250 EUR / Entry	200 EUR / Entry

 

 

 

Entry fees must be paid online using a major credit card. Once your payment is complete, you may upload and submit your entry form online. 

Invoices will be sent after payments are received.

 

7.  What happens after I submit my entry? 

 

All submitted materials will be judged and scored by the criteria developed by CTAM Europe’s Creative Awards Committee.  (Please refer to the entry form for details.)

• If your entry is chosen as a finalist, you will be notified via e-mail in early September 2013.
• All CAP winners will be announced on 19 September at CTAM Europe’s  Creative Awards Ceremony during EuroSummit ‘13 in Barcelona.
• Gold, Silver and Bronze Creative Awards will be distributed in all entry categories.

8.     Preparing Your Supporting Materials
    
     a. Acceptable Media Formats (i.e., TV, radio, online, etc.):

i.    Video must be submitted in MPEG, AWI or WMV files.

ii.    Audio must be submitted in MP3 files.

iii.   Print materials must be submitted in jpg or PDF files.

iv.   Website, online and e-components must be submitted as URL links or as jpg screen shots.

Non-English entries: these must be submitted with a written translation and / or subtitles, including a headline translation and a short summary

   b. Samples/materials

i. Entrants may submit maximum five different samples per business case. If you have more than five elements, please submit    your five best examples. (Please submit only one version of each medium type, e.g. video, audio, print advertising, dm, magazine, retail/POS, interactive (digital) media.)
ii. All case materials should be submitted, as per the above media     format requirements.

  c. Collaterals & Premiums

i. Collaterals, premiums and other print materials should be submitted in jpg or PDF files, as per the above media format requirements.                          

  d. Online / interactive / Web Components

i. All online, website and e-components must be submitted either as URL links or as jpg screen shots, as per the above media format requirements.