Entry Guidelines

1. Entering

     Complete the CAP 2011 Entry Form on our website

     www.ctamecap.com and submit it online.

2.  Eligibility 

Cable operators, network & content providers and industry suppliers are welcome to enter

CAP 2011. A CTAM Europe membership is not required to submit an entry. 

3.   Divisions

       There are three divisions to choose from. Entrants

       select one division for each business case they submit:

 

a. Operators 

b. Networks & Content Providers

c. Cable Industry Suppliers

 

4. Entry Categories  

There are four categories to choose from, which apply to all divisions. Entrants select one category for

each business case they submit  

 

a. New brand launches & rebrands 

b. Repositionings & relaunches

c. Customer acquisition & retention

d. Innovative use of media

5.   Submission Rules

       Entries must include only current marketing and communications materials used between 15 June 2010

and 15 June 2011. Entries must also meet the following requirements: 

 

a. Deadline: Entry forms and all supporting materials must be 

submitted no later than 30 June 2011 (or 31 May to be eligible for the Early Bird discount.)

Any materials submitted after the deadline cannot be accepted for this year’s CAP competition.

 

b. One Category Only: Each entry should be submitted in one category only.

To avoid duplication, please include contact information (i.e., name of the person submitting

entry) on your entry form.

 

c. Agency Entries: Agencies may submit business cases on behalf

of their clients, however their entries will be registered under

their clients’ company names.

 

6. Entry Fees & Discounts

This year, we will continue our efforts to encourage more submissions by offering a special discount to

participants who submit over three entries. See chart below for details.

Entry fees must be paid online using a major credit card. Once your payment is complete, you may upload and submit your entry form online. 

Invoices will be sent after Entry Forms and payments are received.

 

7.  What happens after I submit my entry? 

 

All submitted materials will be judged and scored by the criteria developed by CTAM Europe’s Creative Awards Committee.  (Please refer to the entry form for details.)

 

a.  If your entry is chosen as a finalist, you will be notified via e-mail in early September 2011.

 

b.  All CAP winners will be announced on 22 September at CTAM Europe’s Creative Awards

Ceremony during EuroSummit ‘11 in Malta.

 

c.  Gold, Silver and Bronze Creative Awards will be distributed in all divisions, across all entry

categories.

 

8. Preparing Your Supporting Materials

 

  a. Acceptable Media Formats (i.e., TV, radio, online, etc.):

 

i. Video must be submitted in MPEG, AWI or WMV files.

ii. Audio must be submitted in MP3 files.

iii. Print materials must be submitted in jpg or PDF files.

iv. Website, online and e-components must be submitted as URL links or as jpg screen shots. 

 

Non-English entries: these must be submitted with a written translation and / or subtitles, including a headline translation and a short summary.

 

b. Samples

 

i. Entrants may submit three different samples per business case. If you have more than three

   elements, please submit your three best examples. (Please submit only one version of each

media type.)

 

ii.  All case materials should be submitted, as per the above media format requirements. 

c. Collaterals & Premiums

 

i.      Collaterals, premiums and other print materials should be submitted in jpg or PDF files, as per

the above media format requirements.                           

d. Online / Web Components

 

i.      All online, website and e-components must be submitted either as URL links or as jpg screen

shots, as per the above media format requirements.