Martina graduated from the University of Economics and Business Administration in 1997, majoring in Advertising and Market Research. She worked for various advertising agencies, such as: Lowe GGK and TBWA Wien between 1997- 2005 in Vienna, Austria, managing clients like: chello broadband, Nissan, Michelin, clients from tourism industry as well as retail chains. She was responsible for Client Service as head of an Account Group. Her main tasks were the strategic guidance of clients in campaign and media strategy, final responsibility for project management and cost controlling of clients budgets.

In 2005 Martina joined UPC Broadband Europe in Amsterdam, where she is part of the Marketing Communications team and responsible for Communications Strategy, including close cooperation with UPC local markets in all matters of campaign and media strategy, tracking of campaign performance to understand the key success drivers of communication. With her team she supports local UPC Marcoms teams in joint or individual creative campaign development, provides inspiration and fresh ideas to constantly improve the communication, encourages the exchange of experiences and learnings within the organisation.